New York, NY–August 26, 2009: ELLIE ROCKS NYC formerly Diamond Dog New York, is reintroducing the luxury line of fine jewelry for style hounds. The whimsical motifs inspired by designer Suzanne Mates’ pet dachshund ‘Ellie’ include Pit Bulls with attitude, high fashion Chihuahuas and many other artistically transformed breeds as well as bones, paw prints, crowns, and hearts.