Mo and Kita of VH1’s ‘T.O. Show’ launch Define Your Pretty empowerment campaign and product line

These are some ladies that are on the ball! I love watching Mo, Kita, and T.O. on “The T.O. Show,” and had no idea that they were the first African-American women do put together a show like this. Did you watch this past Sunday when Kita’s boyfriend proposed to her on the cruise? I wanted to be excited, but I saw all that drama they went through last season and early this season and I just haven’t seen enough on screen time of Joe to fall in love with him. Hey, to each their own, and I trust that Kita knows what will make her happy- congrats! Mo and Kita are also hard at work on the Define Your Pretty empowerment campaign and have launched an associated beauty product line. Read all of the deets below in the press release and tell me what you think. ~Ifelicious

October 17, 2011 (New York, NY) – Two of television’s smartest and sassiest ladies are on a mission and want young women everywhere to hear their message. Creators, Executive Producers, and co-stars of VH1’s “The T.O. Show,” Monique “Mo” Jackson and Kita Williams have created a 501(c)3 non-profit empowerment campaign entitled, Define Your Pretty. Established to empower women from the inside out, the campaign encourages dialogue and analysis of the way women are portrayed in the media.

The first African-American women to create, executive produce, and star in a sports-based reality show, Mo and Kita understand the meaning of hard work and the importance of being positive role models. Their hit VH1 reality series, “The T.O. Show,” follows the life of American football star Terrell Owens, highlighting the trials and tribulations of his life. As his friends and publicists, Mo and Kita play a huge role both on and off the screen. A refreshing change of pace from stereotypical reality TV, Mo and Kita set a positive example for women everywhere.

As headliners of United Negro College Fund’s (UNCF) 2011 “Empower Me Tour,” Mo and Kita are currently traveling across the country to Historically Black Colleges and Universities (HBCUs) introducing their Define Your Pretty empowerment campaign accompanied by their Define Your Pretty Collection of hair and beauty collection.

As Kita explains, “Pretty isn’t just about the visual aspects…a lot of young girls don’t understand that. Define Your Pretty means you define pretty by your own standards. You can be pretty talented, pretty creative, pretty smart…Once you define that from the inside, you can use the Define Your Pretty Collection products to gloss yourself up on the outside.”

Define Your Pretty Collection – Available Products

Flat Iron – 1” Solid Titanium and 100% Ceramic (Limited Edition): Price $59.99

The hair straightener is 1″ Solid Titanium and 100% Ceramic. Temperature goes up to 460 degrees. The plates emit natural negative ion and deep in-direct-to infrared heat, which penetrates hair shaft without burning the surface of cuticle, leaving each strand silky and smooth. Latent heat technology gives you quicker results for wet to dry; fast heat restoration; great for extra long hair and hard-to-straighten hair.

Pretty Kiss Lip Gloss: Price $9.99

Pretty Kiss Lip Gloss is a light non-sticky lip-gloss that keeps your lips shiny, kissable and “PRETTY” all day. Pretty Kiss comes in 4 colors with tasty flavors.

Slick Stick Hair Wax: Price $9.99

Styling wax to mold and sculpt hair or lay down and smooth your hair edges. Designed for spiking, ponytails, twists, and tapered cuts.

Diva Head Wrap (with Built-In Conditioner): Price $9.99

Commonly known as the “head scarf,” the Diva Head Wrap is Mo & Kita’s upgraded version. The Diva Wrap has a built-in conditioner that protects when worn to protect hair, edges, and desired style or nourishes hair while you sleep. The Diva Wrap comes in 4 fashionable colors.

8 essential Oils Healing Treatment Conditioner/ Vitamin Oil: Price $15.99

Leave in conditioner treatment that “heals” your hair. 8 essential oils are infused with vitamins that nourish your hair to keep it healthy or bring it back to life from breakage or damage. The key components include: avocado, argan, olive, jojoba, sesame, sunflower, grape seed, apricot, and vitamins A and E. To prevent damage, apply 2 drops of the 8 Essential Oils on hair before or after washing to ensure healthy tresses.

Design Styling Lotion: Price $9.99

Style definition at its best. Define Your Pretty Design Lotion dries firm, yet leaves hair easy to comb because of its detangling properties. Heat shields and sunscreens have been added to protect against blow drying, thermal curling and the harsh rays of the sun.

Define Shine/ Hair Gloss (4 fl. oz): Price $9.99

Define Shine is Mo and Kita’s signature hair gloss product for the ultimate finished look you need to keep your hair looking healthy, shiny and not dull.

Styling Spray (with Heat Protection): Price $9.99

A light finishing mist with memory flexible hold that isn’t sticky and won’t leave heavy buildup on your hair or curling irons. Humidity-resistant, heat-shielding, and sun-blocking components were added to protect hair against hot thermal curling and long days in the sun.

For more information on Mo and Kita, please follow them on Twitter @MoniqueJackson and @KitaPubDiva. For more on their Define Your Pretty campaign or to purchase products from their Define Your Pretty Collection, please visit the official website.

VIDEO: THE Proposal (who doesn’t love a moment like this?)

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