Sears to launch Kardashian Kollection Fall 2011

HOFFMAN ESTATES, Ill., Jan. 12, 2011 (PRNewswire) — Sears, along with Bruno Schiavi’s Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores.

“Together with Sears we have created an exclusive collection that will reflect Kim, Khloe and Kourtney’s bold sense of fashion,” said Australian entrepreneur and fashion designer Bruno Schiavi. “Customers and fans will have a chance to share in all things Kardashian.”

The exciting new collection will embrace Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style. From timely pieces to fashionably tailored looks, the collection will appeal to all women who love fashion.

“Fashion is such a huge part of my life and I’m thrilled to have had the opportunity to design the Kardashian Kollection with my sisters and Jupi. We worked really hard to create an incredible, price friendly collection and are so excited to see our fans’ reactions to the designs,” said Kim Kardashian.

Khloe Kardashian added, “Because Kim, Kourt and I have such different tastes, it was really important to us to design looks for girls everywhere, no matter their signature style. We wanted to make sure the Kardashian Kollection offered must-have items for everyone across the country from the girly girls to the rocker chicks.”

And Kourtney Kardashian summed up their excitement when saying, “We were thrilled when we found out Sears was such a huge fan of the Kardashian Kollection. To be able to offer the line to everyone and to have such a great partner as Sears is truly phenomenal!”

The Kardashian Kollection has something for every fashionista with looks that embrace a woman’s natural curves through bold and beautiful fashion statements for all occasions. In addition the collection offers a designer look and appeal.

“Each Kardashian sister is a trend setter in her own right, bringing their unique styles together raises the bar for fashion at Sears, ” said John Goodman, executive vice president of Apparel and Home for Sears Holdings. “The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers.”

Products will include a ready-to-wear apparel collection, handbags, lingerie, jewelry and footwear. The Kardashian Kollection will be launched with a comprehensive marketing roll out that includes a national TV and print campaign as well as in-store appearances.

Read the rest of the press release on Sears Holdings.

See also the post on Khloe Kardashian’s website- click HERE.


  1. This is a plus for Sears because, I know, when I think fashion I don’t think Sears. Power tools, yes. Fashion, no. I am sure Sears is also hoping that this new line will have people thinking they are more than lawnmowers.
    Sharon´s last blog post ..Heel of the Week-Sam Edelman Wynn

  2. Sharon- you are sooo right! I think about power tool and not fashion when I think of Sears. The Kardashians meets Sears was an odd pairing so this story caught my attention. I’m not sure how these celebrity lines at places like Sears, Kohl’s, K-Mart, Target, etc. are doing. It’s almost like being able to buy a Coach bag at WalMart. Just not sure it’s good branding for the big name celebs, but I also understand them wanting to reach their fans at a good price point.

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